Campaign Programs

 In-Store Sampling Campaign Programs
Flexible retail activation programs built for CPG brands — from small test campaigns to nationwide rollouts.
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Why FieldLift
Real Brands. Real Stores. Real Results.
FieldLift Marketing connects CPG brands with shoppers at the most critical moment — right at the shelf. Our in-store sampling programs are designed to drive trial, build awareness, and accelerate velocity across retail channels. Whether you're testing a new market or scaling nationally, we build programs around your goals.
Reach
Flexible Coverage
Local, regional & nationwide programs
3 Hours
Typical Demo Events
Built around high-traffic retail periods
4 Tiers
Program Tiers
Scalable from test campaigns to larger rollouts
Program Packages
Choose the Right Program for Your Brand
Every package is designed for a specific stage of retail growth. All pricing is custom-quoted based on your markets, retailers, and activation goals.
1
Starter
Test Campaign
Designed for brands that want to validate in-store sampling in a targeted number of locations before committing to a larger rollout.
Up to 24 demos
Trained brand ambassadors
3–4 hour activations
Event photos included
Shopper feedback capture
Post-event reporting
Retail execution support
Custom Quote
2
Growth
25-59 In-Store Demos
Ideal for brands beginning to build retail awareness and trial across a defined set of stores and markets.
Trained FieldLift brand ambassadors
Campaign coordination
Shopper engagement and education
Photos from activations
Consumer feedback
Campaign reporting
Duration: 6–8 weeks
Custom Quote
Most Popular
Retail Expansion
60+ Demos
Built for brands looking to increase trial, awareness, and velocity across multiple stores and markets. Our most requested growth program.
60 in-store demos
Dedicated campaign management
Brand ambassador staffing
Retail execution support
Photos and shopper insights
Sales observations
Campaign performance reporting
Duration: 3–6 months
Custom Quote
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Top Tier
Scale Program
Large-Scale Nationwide Activation
For larger retail programs and ongoing activation campaigns that require multi-market reach, dedicated management, and continuous optimization. The Scale Program is FieldLift's most comprehensive offering — built for brands that are ready to own the shelf.
High-Volume
Multi-market in-store execution at scale
Dedicated Management
A campaign manager focused on your brand
Sales-Focused Ambassadors
Trained to educate, engage, and convert
Consumer Intelligence
Shopper insights and behavioral data
Ongoing Optimization
Continuous performance reporting and campaign refinement
Typical campaign duration: Ongoing / Customized  |  Pricing: Custom Quote
Every FieldLift Program Includes
No matter which program you choose, these core service elements are built into every campaign — because consistent quality isn't optional.
Trained Brand Ambassadors
Knowledgeable, professional reps who represent your brand with confidence and convert shoppers into buyers.
Campaign Coordination
End-to-end scheduling, retailer communication, and logistics managed by the FieldLift team.
Event Photos
Professional in-store photography from every activation to document execution and support your marketing content.
Shopper Feedback
Structured consumer responses captured at the point of trial — real insights from real shoppers.
Retail Observations
On-the-ground intelligence about shelf conditions, placement, and competitive activity at every store.
Post-Activation Reporting
A clear, structured recap of every campaign — metrics, insights, and recommendations to inform your next move.
Custom Programs
Need Something Different?
Not every brand fits neatly into a package — and that's exactly why FieldLift builds custom campaigns. Whether you're activating across a single regional retailer or managing a complex multi-banner, multi-market strategy, we can design a program that fits your specific goals, timelines, and budget.
Tell us about your brand, your retail footprint, and where you want to grow. We'll build a tailored activation plan around what matters most to you — the number of stores, target markets, preferred retailers, and campaign objectives.
Single-retailer deep-dive programs
Multi-banner, multi-market strategies
Seasonal or event-driven activations
Ongoing ambassador partnerships
Launch support for new product introductions
Where Brands Meet People.
FieldLift Marketing brings CPG brands to life in the stores where it matters most. Our programs are designed to drive real trial, build genuine brand awareness, and create measurable results — one shopper at a time. Ready to activate?
Request a Campaign Quote
Book a Discovery Call
"Real Brands. Real Stores. Real Results."