Practical insights for CPG brands on in-store sampling, retail execution, product demonstrations, field marketing, retail velocity, and measuring campaign performance.
Insights
How Much Does In-Store Sampling Cost?
Understand what drives in-store sampling costs, what CPG brands should budget for, and how to evaluate campaign value beyond sample counts.
How to Measure ROI From In-Store Sampling
Learn which metrics matter most when evaluating product demos — shopper engagement, conversion, sales lift, feedback, and store-level performance.
How In-Store Sampling Helps CPG Brands Build Retail Velocity
Getting on the shelf is only the beginning. Learn how sampling drives product trial, stronger store performance, and retailer confidence.
7 Metrics Every CPG Brand Should Track During Product Sampling
Move beyond sample counts. These are the performance metrics that turn retail demos into actionable shopper intelligence.
Explore by Topic
Browse insights by category to find strategies relevant to your brand's retail goals.
In-Store Sampling
CPG Growth
Retail Execution
Shopper Intelligence
Brand Ambassadors
Industry Insights
More Than Demos. Better Retail Intelligence.
FieldLift gives CPG brands more than brand ambassadors and sample counts. Every activation generates structured field data — turning shopper interactions and store observations into intelligence brands can actually use.
Shopper Feedback
Understand what consumers like, dislike, and ask about at the shelf — in real time.
Store-Level Performance
Identify which stores, markets, and activations are generating the strongest shopper engagement.
Retail Execution Insights
Capture shelf placement, inventory issues, pricing observations, merchandising opportunities, and competitive activity.
Campaign Intelligence
Turn field observations and shopper interactions into useful information brands can apply to future retail strategy.
Ready to Put These Strategies Into Action?
FieldLift Marketing helps CPG brands execute in-store sampling, retail activations, and field marketing programs that drive trial, build retail velocity, and generate measurable results.
CPG Retail Marketing & In-Store Sampling Insights